Photography · Flagship store, exterior
2015 TODAY 99.9% UPTIME
Fashion & Retail Practice · serving businesses worldwide since 2009

A flash sale that can't afford to crash needs different technology.

Have a retail or D2C technology challenge? Ask Milo - he'll help you frame the problem and find the right place to start.

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Custom software developed and shipped since 2009
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Faster checkout completion, flagship retail-chain engagement
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Contracted uptime SLA on managed commerce platforms
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Markets our clients' commerce platforms currently sell into
PCI-DSS PRINCIPLES DATA PRIVACY (DPDP ACT) PEAK-SALE LOAD READINESS OMNICHANNEL INVENTORY STANDARDS AUDIT & INCIDENT READINESS PCI-DSS PRINCIPLES DATA PRIVACY (DPDP ACT) PEAK-SALE LOAD READINESS OMNICHANNEL INVENTORY STANDARDS AUDIT & INCIDENT READINESS
What's actually at stake

Realities every retail technology decision has to survive.

01

A flash sale doesn't pause for a launch date

Every architecture decision - checkout load, payment-gateway failover, inventory sync - has to hold up during a 10x traffic spike, not just a demo.

02

Uptime is a brand-trust event, not an SLA line item

A downed checkout during a sale is a revenue and reputation risk before it's an engineering ticket. We design and staff for that reality.

03

Legacy ERP and POS systems don't get replaced - they get integrated around

Most engagements are integration-first: new commerce experience, existing ERP, POS or marketplace connections, zero tolerance for an oversold SKU.

04

Brand risk, PR and product risk are one conversation, not three

A stock-out controversy or a checkout outage is simultaneously a customer-trust issue, a brand story and a communications event - which is why we run technology and PR under one accountable team.

The full scope of engagement

One accountable practice, replacing your multiple vendors.

D2C brands and retail chains rarely need just a website or just a campaign. Below is the full register of what our fashion & retail practice covers, run by the same senior team from first briefing to delivery.

Practice 01

Digital

Shopper-facing platforms - storefronts, checkout, loyalty and marketplace listings - designed for conversion and brand consistency in the same breath, not one traded off against the other.
Storefront & checkoutLoyalty & customer portalsMarketplace listingsConversion design
Photography · Checkout flow, in product

Recent scope has included re-platforming a multi-step checkout into a single-session flow, building loyalty portals for multi-brand retail groups, and redesigning product pages around drop-off data rather than assumption.

Practice 02

Technology

Cloud architecture, ERP/POS integration and managed operations built to PCI-DSS and peak-sale load expectations from the architecture phase onward, not retrofitted before a sale.
Cloud & data architectureERP, POS & marketplace integrationManaged operations & SLAsSecurity & audit readiness
Photography · Fulfilment command centre

Includes integration with ERP, POS and marketplace systems, real-time inventory-sync pipelines, and managed operations with contracted uptime SLAs reported against monthly, not summarised at renewal.

Practice 03

PR & communications

Narrative and brand strategy for a sector where customer trust is the product - from routine coverage to incident communications when something does go wrong.
Media & influencer relationsBrand & campaign positioningFounder & executive positioningCrisis & incident comms
Photography · Campaign shoot, in session

Runs alongside the technology practice rather than after it - the same team that knows your commerce architecture drafts the incident communication, so the two stories never contradict each other.

Practice 04

Activations

On-ground and channel-partner activations - store launches, pop-ups, flash-sale campaigns - built to move the same metrics the digital practice is accountable for.
Store & pop-up launchesFlash-sale campaignsRetail-partner activationsRegional activation planning
Photography · Store launch, in progress

Planned against the same funnel the digital team owns, so a store launch and a checkout-conversion push are measured on one dashboard, not two.

Compliance & governance posture

What we align to before a proposal is written.

Payments

PCI-DSS principles

Card-data handling at checkout, POS and marketplace integrations aligned to PCI-DSS principles for any payments-adjacent build.

Data

Data privacy (DPDP Act)

Architecture reviewed against India's DPDP Act expectations for customer and loyalty data before any checkout flow leaves the drawing board.

Security

Information security practice

Development and infrastructure practices aligned to ISO 27001 control objectives for any commerce- or payments-adjacent build.

Readiness

Peak-sale & incident readiness

Load testing, monitoring and escalation paths built so a flash-sale spike or a security incident is a review, not a scramble.

We align our engagement structure and technical controls to these standards; brand-specific certification and regulatory sign-off remain the client's own compliance function.

Selected work

A handful of the platforms and campaigns we've shipped recently.

View full portfolio →
How the engagement is governed

Built for a brand and merchandising review, not just a project sponsor.

01

A named senior architect, not a rotating account team

The person who scopes your engagement is the person accountable for it - reachable directly through delivery, not behind an account-manager relay.

02

A steering cadence your merchandising and ops teams can sit in on

Regular structured reviews with delivery, security and - where relevant - your merchandising and inventory function, not just a sponsor-only status call.

03

Uptime and delivery commitments written into the contract

SLA terms are negotiated up front and reported against, not summarised in a slide at the end of the quarter.

04

A defined incident and disclosure protocol from day one

If something goes wrong, the escalation path - technical and communications - is agreed before it's ever needed.

Let's talk, in confidence

If your next sale can't afford to get this wrong, neither can we.

A confidential 30-minute briefing with Rohan and a senior architect - no sales deck, scoped around your specific commerce, payments and uptime constraints. We respond within one business day.

Request a Confidential Briefing →
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