All case studies
A leading Indian ed-tech brand · 150 offline centres · 15+ states · Brand & production

Showing families 150 learning centres before they ever visit one - across 15+ states, in three months.

NORTH NORTH-EAST EAST SOUTH WEST CENTRAL EDIT HUB 150 CENTRESFilmed on location
The brief, as we understood it
“
Let a parent or a student see our centre - the building, the classrooms, the facilities - before they take admission, and make every one of them feel like the same brand.
- Our reading of the brief handed to Milleniance at the start of the engagement
01 - The challenge

One brand promise. A hundred and fifty different buildings.

The client is a fast-growing ed-tech brand that had stepped well beyond online classes into physical learning centres. For a family deciding on admission, the question is simple and practical: what does this place actually look like? What are the classrooms like, and what facilities will my child use every day?

Answering that for one centre is a shoot. Answering it for 150, spread across more than 15 states, each with its own building, light and layout, is a logistics and quality-control problem, and it had to be solved inside a fixed window.

  • 150 locations across 15+ states, to be presented as one consistent brand
  • Footage had to answer what parents and students really need to see before admission
  • A fixed three-month window, with centres in very different cities and conditions
15+ STATES CENTRE CENTRE CENTRE CENTRE CENTRE CENTRE CENTRE CENTRE
02 - The approach

Many crews on the ground. One edit desk.

We treated the project as a production line rather than a series of shoots. Multiple teams were deployed on the ground in parallel, each working from the same shot list so that a classroom in one state was framed and covered the same way as a classroom in another.

Editing was deliberately kept in one place. Every film, whoever shot it and wherever, came back to a centralised edit team, so grade, pacing, graphics and sound stayed identical across all 150 centres.

  • Multiple field teams deployed in parallel across regions
  • A common shot list covering buildings, classrooms and facilities
  • Centralised post-production to keep every film on-brand
FIELDRegional crewsPARALLEL SHOOTDrone · rooms · facilitiesON LOCATION EDITOne central deskCONSISTENT LIVE150 centre filmsDELIVERED
03 - What we built

A single production system, built to scale across the country.

Drone & exterior cinematography
Aerial and ground-level coverage of each centre's building, so families can judge the premises, the surroundings and the scale at a glance.
Classroom & facility walkthroughs
Interiors shot to answer the questions families actually ask: classrooms, learning spaces and the facilities students will use day to day.
Centralised post-production
One editing team, one grade, one visual language. The reason a film from any centre feels like it belongs to the same brand.
Regional crew coordination
Travel, scheduling and on-ground logistics run for multiple teams working simultaneously across more than 15 states.
Production approach

A production setup designed for parallel field work and one consistent finish.

Aerial drone cinematography Multi-team field deployment Master shot list per centre Centralised edit suite Unified colour & sound grade Standardised delivery formats
05 - Where it stands today

A marathon, delivered in a quarter.

150
Centres filmed on location
15+
States covered by parallel ground teams
3mo
From first shoot to final delivery
1
Central edit desk keeping every film consistent

"If your brand is opening locations faster than anyone can visit them, the footage has to do the visiting."

Let's see if we're the right fit

Thirty minutes with a senior production lead, before either of us commits to anything.

No sales deck, no hand-off to someone who wasn't on the call. We look at your locations, your timeline and what your audience needs to see before they decide. We respond within one business day.

Talk to a Senior Production Lead →